TRAINING & DEVELOPMENT
“The team are still raving about the What if? creative messaging session - lots of enthusiasm and excitement, it feels like we’re really getting somewhere.”
– Hannah Rees, Associate Head of Marketing, Swansea University
We help marketing teams build the skills, mindset and confidence to thrive in a fast-changing world. From using classic planning frameworks like SOSTAC in a TikTok-dominated landscape, to developing practical creative thinking techniques, our sessions mix up-skilling with inspiration and benchmarks . We’ve trained senior leadership teams, early-career marketers, and both UG and PG students - always with energy, clarity and impact. Sessions are shaped to your needs, whether you want a quick skills refresh or a more structured development programme. It’s not just about theory - it’s about building marketing capability that’s immediately useful, future-focused and ready for whatever’s next.
Brand Strategy
We help university leadership teams understand what brand strategy means in Higher Education and how to develop one. A brand strategy defines who you are and what you want to be, acting as a blueprint for celebrating your story and building momentum. It creates context and inspiration for how universities can develop their offer, while providing the glue between university and marketing strategy to align people, plans and messaging.
Content Strategy
Great content strategy should be far simpler than many university teams have been led to believe. Our workshops introduce methodology, inspiration, energy and a practical model - all within a few hours. We draw on our experience of designing and managing strategies, including Heist Gold wining work, giving teams both the tools and confidence to create content that works.
Creative Thinking
As hands-on practitioners with a track record of sector-leading ideas, we bring deep creative expertise to every project. Our workshops help university teams generate stand-out concepts by applying proven techniques, including our speciality in “What if” thinking - exploring how brands like Spotify, Nike or Patagonia might approach a university brief. The result is a highly engaging, energising process that sparks fresh ideas and practical outcomes.
Marketing Planning
In today’s competitive markets it’s crucial that university teams plan as effectively as possible, maximising budgets and returns. We show you how to do this using proven models like SOSTAC. The framework takes you from understanding your situation and setting objectives, through strategy and tactics, to action and control - creating a clear, structured plan that drives focus, efficiency and measurable results.