Now approaching its 12th season
The universities getting ahead are not relying on the same conversations and recycled thinking. They are looking wider. Learning faster. Making better decisions.
Inspired creative thinking is the currency now.
Future Index exists to keep that inspiration flowing.
Each year we curate and interpret 400 of the most relevant examples from universities globally and from leading brands outside the sector.
Every example is researched and written by us, interpreted specifically for Higher Education, and organised so your team can scan quickly for ideas or dive deeper into the full stories.
The Annual Programme has helped shape some of the strongest campaigns, strategies and creative ideas in the sector over the last decade.
“Future Index provide us with cost effective insight into the best engagement in our sector, and also get us thinking about the art of the possible.”
The 2026-27 Annual Programme opens in October.
Here’s three inspiration-infused levels to engage.
ESSENTIAL
A regular refill of the very best inspiration
Essential is the must-have and the foundation.
Across the year you receive six Spark Reports, five Spark Webinars, four Special Topic sessions and the Summer Summit edition.
The Spark Reports alone deliver 300 curated global examples from universities and leading brands. The Special sessions and Summit take that total to 400 curated benchmarks, case studies and ideas across the year.
You also receive unlimited live webinar access for your whole team and unlimited internal access to recordings.
Insight doesn’t sit with one or two people. It can be accessed and circulated across the whole team.
Essential ensures your thinking stays fresh throughout the year.
Investment - £2,995 + VAT
EXTRA
Inspiration plus focused acceleration
Extra includes everything in Essential.
In addition, you receive one tailored Future Index session, delivered on campus or online and focused on your priority challenge. This might be student recruitment, international growth, postgraduate positioning, research promotion, or another strategic area.
We bring the most relevant global benchmarks to the room. We structure the discussion. We absorb your team’s thinking and quickly return with clear recommendations and ideas you can move forward with.
Extra helps you get to the answer faster.
Investment - £4,995 + VAT
PRO
Deeper involvement. Limited places
Pro includes everything in Essential.
You also receive dedicated Future Index time across the year, used flexibly to support proposition development, strategic shaping, stakeholder alignment or other live institutional priorities. The scope is agreed directly with you and shaped around what matters most.
Pro institutions receive unlimited live webinar access and an invitation to The Provocation, our private residential gathering in Manchester for Chief Marketing Officers or equivalent.
Pro is capped to ensure meaningful access to Jim Tudor and the Future Index team.
Contact us for availability and investment details.
Why Institutions Join
Better work comes from better inputs.
From wider perspective, global awareness, and structured external challenge.
Future Index injects that into your team, consistently across the year.
“The programme brings together the best of Higher Education and out-of-sector inspiration, helping us keep pace with emerging trends and spark fresh thinking in our campaign planning. It’s a go-to tool for energising strategy and creativity across the team.”
Everything is designed to keep your thinking fresh, your team sharper and your work competitive.
To explore the 2026-27 Annual Programme, contact us to request the full prospectus or arrange a conversation.
Inside a Spark Report
Here’s a sample look at how we organise and present inspiration - researched, interpreted, linked, and written specifically for Higher Education teams.
Join The Programme
Share your contact details and package of interest - we’ll get back to you.