INSPIRATION WORKSHOPS
“Through Future index’s extensive sector knowledge and inclusive, inspiring workshops, we’ve reshaped our creative direction and ways of working. Their insights have helped to keep us on our toes, always thinking big, and they’ve paved the way for some outstanding work - including NTU’s award-winning Research, Reimagined campaign.”
– Nicola Vassallo, Associate Director of Brand & Marketing, Nottingham Trent University
Signature Future Index sessions, delivered online or in-person - at away days, team workshops or strategy retreats. We showcase curated examples from across global Higher Education and beyond, built to inspire, challenge and energise. Sessions can be broad, or tailored to themes like events, postgraduate, international marketing, alumni engagement, research, or fundraising. Highly visual, fast-paced, and interactive, we use tools like Slido for real-time voting. Ten years in, we’re known for delivering some of the most engaging sessions in the sector, and are particularly memorable for how we infuse out-of-sector inspiration in the whole mix. Go-to brands include Nike, Adidas, Airbnb, Duolinguo, Spotify, Netflix, PWC, IBM and Patagonia. After all, if you want to be the best, you have to learn from the best.
When NTU set out to reimagine their research story, we helped them to a flying start. We created a bespoke index of global research marketing inspiration to spark ideas and build momentum. This generated the collective momentum behind Research Reimagined - shaped by our partners at Waterfall and acclaimed for the way it brought research to multiple audiences.
Heist Awards Silver & Bronze 2022
Research Marketing Inspiration
Nottingham Trent University
Away Day Simulation
UA92
UA92 already has one of the sector’s most creative marketing teams, so we were delighted to help them reach new heights - kickstarting their team away day with a mix of youth trends, out-of-sector inspiration and the best of global HE marketing.
We created a tailored blend of sector insight, wider-world inspiration and creative thinking exercises to energise one of our most impactful workshops. The ideas quickly evolved into the award-winning, red-letter-day-styled Future World Changers - a true stand-out in international student marketing.
Heist Award Gold 2019
Campaign Inspiration
University of Glasgow
We partnered with Waterfall to take the University into new creative territory, shaping the Hello Tomorrow campaign to recruit the next wave of PhD scientists and engineers. Drawing on global trends and inspiration, we worked with current PhD researchers, marketers, and academic leads to spark a bold, sector-leading campaign.
PGR FSE Marketing Campaign
University of Manchester
Building on the success of the Hello Tomorrow campaign, we created a bespoke index of inspiration for Humanities PGR. Supported by focus groups with academics and PhD researchers, we shaped the building blocks and benchmarks for our partners at Waterfall to deliver the stand-out Research Like You Mean It campaign.
PGR Humanities Marketing Campaign
University of Manchester