STRATEGY
“We’ve been working with Future Index on our brand strategy and they’ve been fantastic. From workshops to proposition design and presentations to senior leaders, they’re always professional, energetic, and positive. The whole team is a credit to each other, and I wouldn’t hesitate to recommend them.”
– Michelle Amos, Associate Director Marketing & Digital, University of Salford
We’ve led some of the most distinctive strategy projects in HE - from student value propositions to full institutional brand strategies. With experience spanning global universities and major consumer brands, we’ve built practical, HE-ready models that deliver clarity, alignment and originality. Our approach is fast, affordable and collaborative, rooted in co-creation and engagement with students through to executive teams. And we always look ahead - helping universities shape what’s next, not just fix what’s now. Whether refreshing your positioning or reimagining your offer, we’re a trusted partner for bold, future-focused strategy.
We helped Aston create a distinctive proposition highlighting its commitment to innovation, student experience, and work-integrated learning. The organising idea ‘University will never be the same again’ came to life with the launch of Power Skills, a game-changing offer. The creative platform was then developed by our partners at Waterfall.
Aston University
Future Student Value Proposition
A trailblazing strategy built on audience insight and content clarity, with sector-first intent and action. From student focus groups to executive boards, we led a bold Who Cares? campaign that consigned the printed prospectus to history, with creative excellence from our partners Waterfall.
Heist Awards Gold 2021 & Anthem Awards (Global) Bronze 2021
University of Gloucestershire
Campaign Strategy
We facilitated proposition planning across UG, PG and business school offers. Working with marketing, academics, the SU and senior leadership, each phase delivered new campaign work. Our compelling narrative shaped the creative brief that our partners Waterfall brought to life in the award-winning Defining Moments campaign.”
Heist Awards Gold 2024
Leeds Beckett University
Future Student Value Proposition
Manchester Metropolitan University
Student Value Proposition
We worked across the University to shape a proposition that captures the standout drivers of Manchester Met’s offer, giving marketers, recruiters, careers teams, academics and senior leadership a unifying story to share. The proposition - An experience as individual as you are - now comes to life in the employability platform Future Me and the wonderful It Begins Here campaign.
University of East Anglia
Super Narrative & Strategy
Along with partners Waterfall, we not only crafted the distinctive and impactful Thinking Without Borders narrative, but also led the content strategy and delivery. This included the year-long Climate of Change campaign, which spotlighted the contributions of researchers, students, and alumni in tackling the urgent challenges of climate change.
Heist Awards Gold 2019