Dove pulled comments straight from Reddit, good and bad, and pasted them onto fly posters across New York. No tidy copy. No smoothing off the edges. Just what people had actually written. Printed big. Stuck to walls. All very human of course.

Reddit isn’t just a fixed place forum anymore. It feeds search results. It shapes AI answers and overviews. Peer opinion now travels far beyond specialist sites. For universities, student reviews are likely to take off from their own fixed platforms. They’ll start getting into everything. That’s something to really focus on. If you do it really well, maybe you could fly poster the reviews across a city.