Apple’s I’m Not Remarkable film is a powerful story of campus life, whilst also taking a deliberately low-key approach to accessibility. We see students using tools like VoiceOver, Live Captions and Magnifier as they move through everyday campus life. There’s no explanation, no framing, no sense that these moments need special treatment. The technology is simply there, working quietly in the background.

What’s striking is how much restraint there is. Accessibility isn’t celebrated or spotlighted, it’s normalised. That alone makes the work powerful. For universities, this is one to watch. It shows what it looks like when inclusion is truly embedded. Sometimes the most useful role of work like this is to raise expectations, and ask what ‘good’ could really look like.