Melbourne’s La Trobe University have ditched the staged glamour campus shots for something far more honest - coffee shops, couches, clutter, face masks, and late-night sessions. It’s a simple, smart, stylish take on student life that feels refreshingly relatable. With creative that mirrors how often time-poor students actually blend study with the rest of life. We get a nice thread of empathy in recognising that many students are juggling part-time jobs, and other commitments, with their study. And, of course, a University that not only gets this, but can support with the resource and flexibility needed. As La Trobe’s Director of Brand & Creative, Darcy Muller, put it: ‘this is about study that fits your way - whether that’s a café cram or couch scroll.’ Showing student life as it really is - messy, flexible, and human - can build trust and help your university feel much more grounded and accessible.