Fred again partnered with Dropbox to drop exclusive creative files from his USB002 Tour. As a reward for keeping their phones locked away during his gigs, fans were given access to the folder which contained videos and photos of the show, as well as artwork files and templates - the toolkit that the tour team used to visualise the whole tour. It’s a really smart way of connecting fans with the creative process, in a VIP style.

Now onto universities. We know they might not be able to pull off the cool vibe of Fred again, but they could use the same methodology to do their own Welcome Week drops - folders packed full of photos, videos, and all the information that students simply missed. Each club and society could have their own sub folder. The possibilities are endless.