How many open days are really designed from the ground up to represent a distinctive student proposition offered by the institution, rather than being shaped from traditional, sector-normal building blocks? Well, when it comes to sharing a student value proposition, then it’s hard to beat New Jersey’s Rowan University, where the focus is on bringing it to life from day one. That means the open day, which has been redesigned as Defy Definition Live. Everything has been crafted to show a university where students can be inspired by interdisciplinary research to make their own breakthroughs. You can even get into the spirit by curating your own water bottle based on your own ambitions.

At the event, the Associate VC Maria Slade welcomed students with the rallying call “…we show the world what happens when a university community refuses to fit into a box or follow a singular path.” And so much of the event, the website and the social stories bring that to life.